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Tag: spotify

programmatic without cookies
programmatic without cookies

This Week in Native Ads 8/16

For August and September I’m holding “office hours” on Fridays. Simply sign up for a 20 minute slot to have a chat with me about trends, best practices, what we are seeing in the market and even do some trouble shooting. One big thing What does the ViacomCBS deal mean for native & content? You may recall that Viacom’s Advanced Marketing Services (AMS) was expected to double this year. And that… Continue reading

Ben Young
Ben Young
August 16, 2019
SoundCloud_App_Logo
SoundCloud_App_Logo

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. It’s completely analogous to the competition for… Continue reading

Ben Young
Ben Young
June 7, 2019
LISTEN-UP-AUDIO-ADS
LISTEN-UP-AUDIO-ADS

How the Growing Audio Space can Avoid the Missteps of the Web

Spotify recently doubled down on audio with the acquisition of Anchor, the WordPress for audio, as well as Gimlet Media which has positioned itself as premium, narrative storytelling delivered via podcast. And they’ve earmarked $500 million for future acquisitions which is undoubtedly a catalyst for the entire audio ecosystem to invest and build new models. To date, we’ve seen the hardware and ecosystem side of voice heating up with the rise of Alexa, HomePod, Google Home, etc. We’ve seen… Continue reading

Ben Young
Ben Young
April 16, 2019
Netflix, an ad supported platform
Netflix, an ad supported platform

This Week in Native Ads 8/24

Our 200th Edition! ? Thanks ? to all subscribers – it’s a nice milestone. I pulled together some thoughts on the lessons learned, the highs, the lows, how our business has changed and my take on where the industry will be in another 200 editions. Please, if you enjoy do give it a share. Thanks in advance. Read it here. One big thing Ad supported Netflix is just around the corner – I’ve… Continue reading

Ben Young
Ben Young
August 24, 2018