This Week in Native Ads

This Week in Native Ads 12/7

Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing.   Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share […] Read More

by , December 7, 2018

Use Cases

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps of the buyer journey that drives real, tangible value, you’ve got the information you need to set some very clear targets to […] Read More

by , March 29, 2017