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Tag: purchase intent

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community,…

Ben Young
Ben Young
April 3, 2020

This Week in Native Ads 2/14

Gustaf here. Still covering for Ben, who’s not back until next week. I know… but we can get through this together, I promise! One big thing It's Valentine’s Day. When we peek under the hood…

Gustaf Stenlund
Gustaf Stenlund
February 14, 2020

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a…

Ben Young
Ben Young
January 29, 2019

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

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