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Tag: purchase intent

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes.   Getting to content that is consumed, is the hard part. More on that below.   Before we indulge…

Ben Young
Ben Young
January 29, 2019

Measuring Purchase Intent with Nudge

  Rooted in the family tree of predictive analytics, you find purchase intent.   In today’s digital world, purchase intent is now an actionable measurement.   By identifying purchasing behavior and which steps…

Gustaf Stenlund
Gustaf Stenlund
March 29, 2017

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