This Week in Native Ads

This Week in Native Ads 3/1

  The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe.   The deal was for […] Read More

by , March 1, 2019

This Week in Native Ads

This Week in Native Ads 2/22

  This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. 🤔   Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle […] Read More

by , February 22, 2019

This Week in Native Ads

This Week in Native Ads 9/28

Hey friends!   Melanie Deziel here, Founder of StoryFuel and the Brand Storyteller Society. Ben is off this week, so I’ve jumped in, in his stead, to deliver this week’s edition of This Week in Native Ads!   Notable stories this week Guess it’s time to add “biometric data” to our list of content campaign […] Read More

by , September 28, 2018