Strategy & Tactics
The measurement problem facing modern marketers
It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost […] Read More
This Week in Native Ads
This Week in Native Ads 9/21
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it. Dmexco thoughts Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More