This is hard to do, how can we look at the impact of various media drivers and integration. When there is a lot of activity and/or integrated activity, a way to help sort through this is to look at…
Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big…
One big thing This week I caught the Carat webinar focused on 2020 and Attention. With the election and Olympics coming up it’ll be a big year, a hard one to A couple of points which To cut through,…
We’ve been thinking about renaming the newsletter from This Week in Native Ads, native is now the norm and de-facto. Any thoughts or ideas? Format will stay the same, covering the pillars of native; programmatic, content, balance of art and…
It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: –…
One big thing I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver…
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Tag: media