Strategy & Tactics

The measurement problem facing modern marketers

It is 2019, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux.   Lets take a look at recent data points we’ve seen:   – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost   […] Read More

by , February 4, 2019

This Week in Native Ads

This Week in Native Ads 9/21

One big thing   I saw another post from DigiDay, marketers upset at lack of transparency. It’s worth calling out – transparency is an option, if you want it, go get a partner that will deliver it.   Dmexco thoughts   Dmexco was a bit sweet and sour. That is, I love catching up with […] Read More

by , September 21, 2018