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Edition #284 George Floyd Response
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. . . It’s not that we signed an open letter, or that Twitter & Google showed support, or the multitude of brands… Continue reading
Nudge Product Update 5/9
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, May 2018 New Feature: Distribution Insights Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, bounce and attention. Use our tags to split traffic out by Publisher, Placement & Creative. Continue reading
Native Advertising Conferences 2016
Advertisers, publishers, and agencies are adjusting their strategies to keep up with the development of native advertising. They are experimenting with new tactics to fit into the digital marketing world. As native advertising is growing conferences are good opportunities to take part of the expertise from leaders in the industry, willing to inspire and share their knowledge. Conferences also give attendees a great chance to network, brainstorm, and share experiences with others. Native advertising conferences to keep in mind… Continue reading
Content Analytics – The Old Fashioned Way
Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content analytics through a historical perspective. In 1931, Alfred R. Lindesmith developed something that became known as a “content analysis technique”, a methodology that… Continue reading
