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Tag: data
Strategy

The 5 things you can do to improve social metrics on your content

Hey, Thanks for stopping by, you’re here because you want to figure out how to improve some of the social metrics around your content. Let me first say (because this is how I pay the bills) you should explore if Nudge is right for you, as the website gives you the top line social metrics. Right into it. 1) Optimize your share copy So, you want to maximize sharing inside social networks but also the rate at which people click… Continue reading

Ben Young
Ben Young
January 28, 2015
Case studies

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014
Commentary

The Power of Emotion in Content Marketing – What makes it Shareable?

The best way to engage with your audience and potential customers is via content marketing. It’s handy when you want to improve your search rankings, increase brand loyalty, engagement, visibility, and driving social sharing and interaction. Emotional engagement is a fundamental aspect in every successful content marketing strategy. Right now, one of the biggest trends in content marketing is visual storytelling; people share information, videos, pictures and other types of media with each other all the time. As… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 11, 2014
Strategy

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that people pick up their phones 150 times per day, and emails are checked 30 times per hour. With all that content going around the internet,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014
Strategy

Content Analytics – The Old Fashioned Way

Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content analytics through a historical perspective. In 1931, Alfred R. Lindesmith developed something that became known as a “content analysis technique”, a methodology that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 20, 2014