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Tag: data driven analytics

data driven marketing
data driven marketing
Analytics

Data driven insights

We all love a good insight, those magic moments which help you dramatically improve or understand what’s going on in the market. Typically these were research-based, through surveys and panels. But increasingly data collection is now providing real-time insights that mean marketing can be adjusted on the fly. With tools like Nudge, they will create insights for you, analyzing the data and surfacing the most meaningful insights. And that is the best part now, getting from insight… Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing
Strategy

Data driven digital marketing

Digital marketing tends to be very data-centric. That is using data as a feedback loop to continually refine, improve and adjust directions. Data-driven digital marketing is about making sure this is front and center. This means, reviewing the data each week, making small adjustments. Reviewing the data each month and quarter for making bigger adjustments. The tighter that feedback loop to meaningful data, the faster the work can improve. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing
Strategy

Data driven creative

It’s a cliche to say creatives don’t like data. But they do. It’s just that often data isn’t framed up in the right way. Data helps provide insights to push off, to put limitations or constraints, both of which help create better creative. Creatives should soak it up, mull it over, and let it guide the creative. But like any inputs don’t let it overrule the whole process. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing
How To

How to create data driven content

How you can use data to create better content, that’s what marketers mean when they reference data-driven content. To do this you need solid content analytics, to measure and provide accurate data on your content. Are people reading it? Are they sharing it? Where do they find it? All of this helps inform and create better data-driven content. Continue reading

Ben Young
Ben Young
January 17, 2020
data driven marketing
data driven marketing
Analytics

What is data driven analytics?

Analytics is a term often thrown around but analytics is analysis of data, for the purposes of making a business decision. Simply counting something isn’t analytics. Data-driven analytics is using measurement to provide the baseline for the analysis. To find trends and insights. Continue reading

Ben Young
Ben Young
January 17, 2020