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Tag: context

making the case for content in uncertain times
making the case for content in uncertain times

This Week in Native Ads 4/3

Recapping an internal note we sent to clients this week. We’ve put up a page covering Covid-19 and impact on marketing, media and content. We’re updating it daily. We continue to offer Nudge to the community, COVID causes and insights sessions. One big thing This tweet stream from Alex Russell caught my eye – on mobile CPUs and the performance inequality gap. The outtake is that the cheapest high… Continue reading

Ben Young
Ben Young
April 3, 2020
SoundCloud_App_Logo
SoundCloud_App_Logo

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. Itโ€™s completely analogous to the competition for… Continue reading

Ben Young
Ben Young
June 7, 2019
Context in premium environments
Context in premium environments

Why context in premium environments dominate how we respond to content

Working at Nudge, I get to look behind the advertising industryโ€™s โ€˜curtainโ€™ on a daily basis. Marketers who know me often ask โ€˜whatโ€™s the one thing I should do more of?โ€™. I always tell them the same thing – focus on improving the quality of your content campaigns. Now, not wanting to risk losing your interest this early into the article (due to what can be seen as an obfuscating statement), what I mean by quality is:  … Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 6, 2019