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Tag: Content studio

corona_recession
corona_recession

This Week in Native Ads 4/17

You did, you made it to Friday – well done. One big thing You want to be careful to not be caught in a false economy. On the one hand, you see podcast revenue is up, which is likely committed revenue which hasn’t yet been pulled back. On the other, you see the pipeline of new content is reducing. But eyeballs are at all-time highs. The London Business School put together a PDF on the… Continue reading

Ben Young
Ben Young
April 17, 2020

This Week in Native Ads 9/20

One big thing Plucky companies are taking on the big guys, with Nativo launching their self serve branded content tool and Polar with Washington Post launching Zeus Prime, enabling buying direct social display from publishers. Both efforts show the commitment but also collaboration to bring new solutions to market. Hats off to all. But the big guys aren’t slowing down either, with Amazon launching sponsored display as… Continue reading

Ben Young
Ben Young
September 20, 2019
salesforce
salesforce

This Week in Native Ads 6/14

Gustaf here, I head up marketing at Nudge. I’m covering for Ben this week, while he’s out enjoying the Spanish weather. ☀️ One big thing This week, we saw Salesforce’s surprise $15.7 billion acquisition of Tableau, just one week after Google announced that they’d bought Looker. I’m not suggesting that this deal happened as a direct result of Google’s acquisition of Looker (Salesforce has been eyeing up… Continue reading

Gustaf Stenlund
Gustaf Stenlund
June 14, 2019
SoundCloud_App_Logo
SoundCloud_App_Logo

This Week in Native Ads 6/7

One big thing I spent some time in LA this week, chatting with a cross-section of content creators. The consensus was that Netflix has been a net positive for the ecosystem. One takeaway was how everyone is on the hunt for the next great content idea/series. Where and how can they get an edge on the next cultural moment? The competition and hunt for that (and data) is more fierce than ever. It’s completely analogous to the competition for… Continue reading

Ben Young
Ben Young
June 7, 2019
An interview with Variety’s Content Studio
An interview with Variety’s Content Studio

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018