Tag: content roi
One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW! Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best… Continue reading
Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been,… Continue reading
A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune… Continue reading
Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six… Continue reading
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