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Tag: content roi

How to measure Influencer Marketing ROI

To understand return on investment of an initiative, whether it is influencer marketing or any other, you need to anchor it against what you were trying to achieve. Then you can compare, what you got against that. Often media agencies and brands are seeking cut through, that is reaching the unique audiences and contexts that influencers have created.   Option 1: Contrast return against the alternatives To establish ROI, they want to compare against, what is the next best use… Continue reading

Ben Young
Ben Young
January 17, 2020

This Week in Native Ads 12/6

Next week I’m hosting some drinks for smart folks in the sports media industry. LMK if you’d like to join us. Informal, small group. I shared my top books of 2019, what were yours? One big thing The Columbia Journalism school has been undertaking a multi-year study on the relationship between large-scale technology companies and journalism. In their latest update, they summarize the present state of affairs. A couple of takeaways: How publishers use the… Continue reading

Ben Young
Ben Young
December 6, 2019

Content Marketing ROI

In this post we establish what your content ROI is, how to calculate it and explain it to others. What is Content ROI? What the return on investment of content boils down to is this: does it deliver the business outcome that you require? Pretty simple. How do you define those outcomes? That’s the more tricky part. But it typically comes down to a few buckets, awareness, interest, desire and… Continue reading

Ben Young
Ben Young
November 1, 2019

Factors which Drive Content ROI

This post dives into the factors which drive content return on investment (ROI). As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services or tell stories from a unique perspective. The aim is that the people consuming the content view our brand more favorably, and in turn will buy what we’re selling. That’s where a platform like Nudge comes in. Using… Continue reading

Jessica Toib
Jessica Toib
October 15, 2019

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very quickly. Continue reading

Ben Young
Ben Young
January 29, 2019

The Blueprint for Spending your Media Budget Effectively at SXSW

  One of the biggest interactive media, technology and advertising events of the year is finally upon us, SXSW!   Last week at the ANA conference, Mark Pritchard, Chief Brand Officer at P&G, said it best when he stated that too much digital advertising is being wasted…   So we thought, why not ensure that advertisers can be as effective as possible with their media spend during the biggest media shebang of the year!?… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 8, 2018

How Nudge Content Attribution Gives Brands An Edge

  Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers (read more about it here: Native Can Convert). Conversion is the ultimate proof point that a campaign has been… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 2, 2017

Netflix goes native: A whitepaper on Netflix’s Native Ad Investment in the New York Times & Wired

A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading

Ben Young
Ben Young
July 7, 2014

Protein sees real time success with Nudge

Protein ran three pieces of paid content for Don Julio across three different publishers. By integrating Nudge they had access to a dashboard which gave them a consistent measure of performance across all three platforms in real time. No more waiting six weeks for reports. For the first time they had viewability on the earned impressions and virality of the content. They were able to clearly highlight which advertorial was the most effective from a media investment point of view at any… Continue reading

Mikaela Johansson
Mikaela Johansson
May 21, 2014