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One big thing The streaming wars have dominated stories this week – with the launch of Disney +. And what an incredible launch, 10m subs after 24 hours. The story I really paid attention to was the Cadbury Amazon Fire TV partnership. Cadbury curated a selection of BuzzFeed's Tasty recipe videos to show on Fire TV. It’s yet another blueprint for how brands are using content, as the traceable commodity between all media. My take… Continue reading
One big thing For the past few years growing digital attention has been taken for granted, that’s starting to change. This week Facebook announced they are launching activity timers to help users manage how much time they are spending in FB + Instagram. Smart. Apple is doing the same on your phone. If you were to stop thinking about CPMs and think about Cost Per Second. With a defined amount of digital attention each… Continue reading
Introducing the next exciting phase of Nudge with its newly built AI intelligence layer, features, updates, and Nudge Spectrum. Get in touch with your account manager today, to talk about the latest features. Content prediction ‘Predict how well your content will do before it goes live’ Through Nudge’s latest artificial intelligence layer, the platform now has the ability to determine key metrics associated with a campaign before it goes live,… Continue reading
