Summer ends

From the sparse editions received over summer you can tell things were quiet. Now we’re back in the hot seat.

If you’re in New York during advertising week this year, I’m hosting some drinks. Details to be announced in due course but leave your email here. We haven’t done this one since 2019, quite a time, but glad to be doing it.

Inflation is this hot topic, and what it means for media. On top of the last few years of turmoil. Spend continues to adjust. Valuations of private companies are down, impacting ecommerce and DTC brands. Snap faces pressure and Apple is looking to eat share. Whilst Netflix partners with Microsoft to deliver ads. Needless to say, the rate of change remains normal for media ha.

Finally, our thoughts go to the royal family. The Queen, a role model for women and girls around the world will be missed.

• Finally, some details on Netflix’s ad-supported offering.
• Media startup aims to capture a chunk of the aerospace industry.
• Platforms are pulling back on their creator incentives.
• Why attention and reach need each other.
• How brands experiment with Web3.
• Brands are updating their user-generated content strategies to stretch marketing dollars.
• Tony the Tiger is now a Twitch streamer.
• SalesForce and NBCU launch new branded series “The Shift”
• Andreessen Horowitz introduces a new copyright license for NFTs.
• Vox Media is full steam ahead on its events business, with 100+ in 2023.
• Instagram scaling back shopping features.

• “More attention is usually better than less attention in driving desired outcomes. But it’s the outcomes that count. As the Dentsu ‘Attention Economy’ study has so successfully shown, while some ads can, and do, work very well with fleeting glances, other ads, with different objectives, may require more attention to successfully communicate or build memory structures.” –Mike Follett, MD, Lumen Research

Datapoints of note

• 2.5m people watched the end of the Apple keynote.
• Three quarters of B2B marketers say they are not spending enough time on content amplification.
• Digiday surveyed 55 publishers about what they’re doing to prepare for a recession, and one-third said: Zilch.
• In its first year since launch, SalesForce+ reached a global audience of 5 million viewers.

That’s it for this week.