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One big thing
Daily rituals drive behavior. Like reaching for a cup of coffee each morning, one hand coffee, other hand phone. As you sip, you read, or watch, or interact. On the other side of that screen is billions of dollars of R&D, to keep you engaged. And largely, it is successful.
For any business, in that equation, most of us got attention by turning up. But that’s no longer good enough, we have to provide a richer experience. Whereas being in the inbox used to be enough, that no longer works. Because everyone is a swipe away from something else more interesting.
It’s like when I pop into the local pub, they could open their doors in a good location and get foot traffic. Now, you’ll see someone on the street, checking the reviews before deciding to pop in. And even walking off if the reviews don’t line up. Ok, so right location and right reviews.
In delivering excellence, we need to be smarter with strategy. And that’s why analytics needs to be more involved in what goes on in strategy. To provide context for strategy and to give the lay of the land. Not only internal but also external context. We’ve recently polished up our enterprise services page. To highlight where companies are allocating resource and capital, to get ahead. It’s no grand secret, like most solid advice, it’s the basics, done well, which make all the difference.
Which ties into this post on strategy, planning and improving execution. With Brady Moore, a former Green Beret, getting into the weeds. Worth a read.
So as you look to navigate the ever changing market, consider, what is our strategy? How do we know we’ve made progress on that strategy? And how do we know when we should change? Or pause or abandon ship.
Speaking of ships, it was only this week I discovered that Chelsea Piers was the destination for the Titanic, and that some of the survivors were brought there aboard the Carpathia. There are discoveries to be found around every corner.
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