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You may have logged into Google Analytics and found this notice:
On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags.
The transition is underway from Universal Analytics to GA4.
Many folks are taking this opportunity, to also explore other analytics solutions like Nudge. Did you know 49% of marketers are using 2 or more analytics? So as you transition, why not try something new as well.
Read more on How Nudge compares >
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