Revisiting what metrics and measurement you use is the low hanging fruit for improving content marketing. Tools like Nudge provide a high fidelity view into what is resonating with customers. This data, helps you find areas where you can improve, and a continuous feedback loop. That really is the easiest way.
Another lens on it, is to look at the four pillars of what drives return on investment, good content, real people, good distribution and consumption .
If you can understand where you sit on each of these dials. And then optimize budget accordingly. Maybe you have good content but need more distribution. Or maybe you have good content and distribution but it’s not being consumed. You get the idea.
That’s how analytics can help nudge your team in the right direction.