Category: Analytics

Analytics

How can a content marketing agency help your business grow

A content marketing agency can help your business grow through successful execution of a content marketing strategy. The agency could provide any number of services, to complement or replace internal resources. This could vary from strategy, creation, optimization, analytics, reporting. Or all of the above. It can be a big advantage to access higher calibre talent, or specialists in an area, without having to take the full time cost on internally. Each business should strive for a balance between the… Continue reading

Ben Young

November 18, 2022

Analytics

What is customer journey analytics?

Customer journey analytics is the process of collecting, analyzing and deriving insight from customer journeys. Customer journey analytics helps to bring measurement & insight to the customer journey. Quantifying how many customers are in each part of the customer journey and how things change. It balances quantity and quality metrics. How many took action but also the propensity to do so. This cross analysis helps uncover areas of improvement.    Introduction Often used in digitally-led businesses, where larger parts… Continue reading

Ben Young

November 18, 2022

Analytics

What is advertising analytics?

Advertising analytics is measurement and analysis of advertising campaigns. The data is collected as ads are served and engaged with by consumers. Then pushed to an online dashboard, where advertisers can access their data and analysis.  There are a lot of specialist areas in advertising analytics where providers help cover a certain type of advertising or medium. Continue reading

Ben Young

November 14, 2022

Analytics

Why is there a discrepancy between Google Ads and Nudge?

Google Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Google Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between Twitter Ads and Nudge?

Twitter Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Twitter Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between LinkedIn Ads and Nudge?

LinkedIn Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between LinkedIn Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between Facebook Ads and Nudge?

Facebook Ads is measuring clicks that clicked on your ad, and Nudge measures users that load the tracking javascript. After clicking the ad, some users will stop, close the browser or hit the back button, before the page loads and/or before the tracking javascript has loaded. This causes the discrepancy between Facebook Ads and Nudge. The reasons for discrepancies can include: Accidental clicks People hit stop before the page has loaded, or close the tab People load the page but… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between Google Analytics and Nudge?

The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young

November 11, 2022

Analytics

Why is there a discrepancy between Adobe Analytics and Nudge?

The biggest cause of discrepancies between Adobe Analytics and Nudge, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be different… Continue reading

Ben Young

November 11, 2022

Analytics

What is a good alternative to GA4?

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young

November 11, 2022