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B2B content marketing is using content to deliver on marketing objectives. With much of the buying cycle happening online, content marketing is a great fit for B2B marketing. It can also help to accelerate sales cycles by making it more efficient with relevant content at each step of the customer journey. Continue reading
The differences between B2B and B2C content marketing comes down to the size of their audience. B2C relies on reaching a lot of people who spend less, whereas B2B reaches less audiences who spend more. The types of purchases businesses make is different, it is more considered and researched. This means B2B content marketing can be a bit more precise, and go deeper with their content. Wheres B2C has simpler messaging and an easier to understand proposition. B2B… Continue reading
Inbound marketing analytics is the process of measuring and collecting data on inbound marketing efforts. The analytics help decision makers understand the performance of efforts and help them to identify areas to concentrate on. You may find these guides also helpful: Guide to Conversion Rate Guide to Content Marketing Analytics Guide to Bounce Rate and Guide to Scroll Depth Why is inbound marketing analytics important? It is important, as it’s important to quantify the results of inbound… Continue reading
Content marketing enables marketers to reach customers where they are with smart, timely & relevant content. That content helps the customer, who in return develops a preference for the brand that helps them. That is the theory. … Continue reading
Content marketing is an evergreen marketing tactic, yes it still works, it has worked for a long time and will work for the future. Smart content marketers use analytics as a feedback loop on how well their content marketing is working. So they can keep finding new areas of performance, of pushing the envelope. Continue reading
Content marketing agencies work with their clients to deliver on their marketing objectives. This can span from content strategy, analysis, ideas, content creation, distribution, optimization, analytics and/or reporting. They can also help integrate content marketing into the rest of your marketing mix. Content marketing agencies are incentivized to stay ahead of the curve, so can be a great resource to upskill or level up your content plans. And fresh eyes can be beneficial in finding areas of improvement. Continue reading
You hire a content marketing agency to help super charge your progress. They can help provide the extra resource you don’t have to progress your content marketing plan. Whether that’s strategy, content creation, analysis, distribution, analytics or reporting. They can help fill those gaps. Generally speaking it can be faster to get your plan off the ground, easier to access specialized talent and helpful for experts with fresh eyes to look at your content plan. Over time companies tend to… Continue reading
A content marketing agency can help your business grow through successful execution of a content marketing strategy. The agency could provide any number of services, to complement or replace internal resources. This could vary from strategy, creation, optimization, analytics, reporting. Or all of the above. It can be a big advantage to access higher calibre talent, or specialists in an area, without having to take the full time cost on internally. Each business should strive for a balance between the… Continue reading
Customer journey analytics is the process of collecting, analyzing and deriving insight from customer journeys. Customer journey analytics helps to bring measurement & insight to the customer journey. Quantifying how many customers are in each part of the customer journey and how things change. It balances quantity and quality metrics. How many took action but also the propensity to do so. This cross analysis helps uncover areas of improvement. Introduction Often used in digitally-led businesses, where larger parts… Continue reading
Advertising analytics is measurement and analysis of advertising campaigns. The data is collected as ads are served and engaged with by consumers. Then pushed to an online dashboard, where advertisers can access their data and analysis. There are a lot of specialist areas in advertising analytics where providers help cover a certain type of advertising or medium. Continue reading
