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All of our content on content marketing analytics, measurement, metrics, data and ROI.
Analytics

2021 brings a new focus on what metrics are important

With all of us lurched forward into the future, we find ourselves relying on digital channels to move our businesses forward. This has meant a leap forward for content marketers. The digital experience must deliver – content is the way to feed that funnel and get the customer closer to the business objective. With that being said, what does it mean for the metrics we use? 1. Fidelity on if the content is working It’s not enough to get… Continue reading

Ben Young
Ben Young
February 15, 2021
Analytics

A Better Alternative to Google Analytics for Content Marketing

Content marketers are seeking a better alternative to Universal Analytics (Google Analytics) or GA4.  In the early days of the internet, we visited homepages, clicked around, and left. We didn’t even have tabs, smartphones, or social sharing. It was in this context Google acquired Urchin to form Google Analytics. That was the old way. Now we live in a multi-tab, multi-device, multi-format world. Content is delivered to our customers seamlessly and on-demand. Users are blind to banner ads. To stand… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 26, 2020
Factors which drive ROI
Factors which drive ROI
Analytics

Factors which Drive Content ROI

This post dives into the factors which drive content return on investment (ROI). As marketers, we create content to add value for our existing and potential customers. The aim of this content is to build brand loyalty, educate on products and services or tell stories from a unique perspective. The aim is that the people consuming the content view our brand more favorably, and in turn will buy what we’re selling. That’s where a platform like Nudge comes in. Using… Continue reading

Jessica Toib
Jessica Toib
October 15, 2019
Nudge, Content marketing analytics for the world’s most valuable brands
Nudge, Content marketing analytics for the world’s most valuable brands
Analytics

Why Nudge is the standard amongst content marketing analytics platforms

Nudge was the first in the industry to specialize in this particular use case: When content turns into advertising, it’s held to a higher standard. Agency Roots, Pinnacle to Nudge’s Success Nudge is a product born out of New Zealand agency Young & Shand. Unhappy with the content marketing measurement solutions available, they created what today is the standard in content marketing analytics for brands & publishers. Prior to the development of Nudge, the agency consistently ran into obstacles… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 23, 2018
Marketing attribution metrics pushing conversion
Marketing attribution metrics pushing conversion
Analytics

How Nudge Content Attribution Gives Brands An Edge

  Proving that consumers take action is the ultimate proof point. Marketers are too often lead to believe that a conversion has to be a final step in the buyer journey; that’s not entirely true. ROI metrics has been, and still is the number one problem for content marketers. However, this is no longer the case for Nudge customers (read more about it here: Native Can Convert). Conversion is the ultimate proof point that a campaign has been… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 2, 2017
Analytics

A guide to Content marketing’s #1 goal – Brand Awareness

Advertisers seem to be on a perpetuating hunt for the new innovative spot for their marketing message in order to reach brand awareness. Ads are basically everywhere; in the taxi, on the train, billboards, magazines, public bathrooms and even all the way onto our bare skin, and we see them as much as 5000 times each day. So how are companies standing out in the crowd, and how do they avoide to cross… Continue reading

Mikaela Johansson
Mikaela Johansson
April 14, 2014