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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Edition #435 On the goldilocks principle, YouTube paying out $70b to creators – and will the third party cookie go? This is the week we are treated to the most delightful ads of the year. Microsoft dropped their Copilot ad, with Copilot as your assistant to do whatever you want to do. And last week Uber Eats had their teaser with the Beckhams, also good. But it’s a funny ceremony isn’t it, with maybe the biggest… Continue reading
Edition #434 AI in branded content, Flashtalking’s big game ad & lego. Ever heard of The Hairpin? It was a beloved indie blog. And Wired highlights how someone bought the domain and has flooded it with AI content. To much dismay. Let’s dig into it. Consider these two scenarios: Scenario 1: A big publisher, automating the creation of fairly utility driven content. I.e. sports game summaries. Scenario 2: A scrappy newsletter, using AI to add extra editorial… Continue reading
This post includes all the work featured in our newsletter this year. Make sure you subscribe to get all the latest. The work is ordered top to bottom from oldest to newest. You can view all old newsletters here. Background We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. In 2023 we… Continue reading
This post includes all the work featured in our newsletter this year. Make sure you subscribe to get all the latest. Background We’ve been highlighting the best branded content since 2015. Find more inspirational pieces from previous years here: 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016, and 2015. Agencies, brands & publishers use Nudge to measure the performance of their branded content initiatives, if you would like to learn more… Continue reading
All the datapoints of note from the newsletter this year. You can view all old newsletters here. This list, top to bottom, goes from oldest to newest. In November, Comscore reported that The Messenger generated 88m page views in only 7 months. Substack writer Eric Newcomer says his revenue surpassed $1m in 2023. With 75,000 free subscribers and 2,000 paid subscribers. People on TikTok are reportedly tipping as much as $11m a day. Online… Continue reading
Edition #433 A wonky start to the year, with pubs hurting, cookies & then promising M&A. Hold tight. For the rest of us, business continues. The Liveramp Habu deal has the M&A folks of the industry excited, at least on the technology side of the fence. Does this bode well for a year of adtech/martech M&A activity? On the other hand, for publishers, it’s like a 2023 redux, where the start of the year is shaky, at… Continue reading
Edition #432 Spicy takes on Googles Sandbox this week, MrBeast tests X video & LiveRamp makes a big acquisition. Curious to see MrBeast drop a video on X, openly wanting to see how it performs. It’s already been documented how the view count threshold was dropped on X, meaning the view count doesn’t equate to similar elsewhere. Reminds me when at a point in time, scrolling past a video on Facebook counted as a view. Nonetheless, I… Continue reading
We will add to this page, resources mentioned in the newsletter. SubReddits Data is beautiful. Analytics Podcasts World of DAAS Newsletters Seattle Data Guy Twitter follows Ben Rogojan, @Seattle Data Guy Eric Seufert, @eric_seufert… Continue reading
Edition #431 How predictive solutions provide a path forward, branded content trends & how are the uncookied Chrome users performing. In Toolkits themes for the year ahead, we heard from Nativo’s Erin Tye talking on how in a world where the cookie is going away predictive audiences offer an alternative solution. And I think this call is bang on. Where something can’t be directly measured, predictive models will take their place. And that’s a good thing! Predictive… Continue reading
Edition #430 Stapling jelly on the wall, OpenAI offers pubs payments & we hear more on Threads. I heard a wonderful saying on the FT Morning Briefing, ‘trying to stick staple jelly against the wall’. The hosts referring to the challenges investors had during 2023, trying to get investment theses to stick in a changing environment. I mean, our industry is all about throwing ideas against the wall to see if they stick ha. What things… Continue reading