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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.

Analytics

Guide to eCommerce Analytics

Ecommerce analytics is the process of collecting, processing and analyzing data around an ecommerce store. Depending on the tool used, this could be a combination of customer, web usage and purchase data. This post details an introduction to eCommerce Analytics.   This post includes: Common metrics used in eCommerce Example eCommerce analytics dashboard How do they analytics work How analytics increases sales Use cases Why are they important? What are the limitations? How… Continue reading

Ben Young
Ben Young
February 10, 2023
Commentary

Austerity Measures

Edition #392 On austerity measures, the easing economy and Uber Ads. All this and more in this weeks note. You may recall my top trend of the year was getting back on the tools. This week Bloomberg reported that Meta is asking many managers to get back to making things or leave. Yet another sign of, getting back on the tools. Austerity is the way. https://giphy.com/gifs/disneyplus-star-wars-the-mandalorian-madalorian-Ld77zD3fF3Run8olIt It’s also where companies are focusing, how can we get… Continue reading

Ben Young
Ben Young
February 10, 2023
Analytics

Enterprise Benchmarks

As part of our Enterprise services we offer Benchmarking. This is a part of the dashboard which shows you your benchmarks. And is part service. Nudge is able to provide benchmarks of data it has collected. There is a minimum data size, typically a quarter worth of work, to establish meaningful data. Outliers are removed, and/or an alternative set of benchmarks is included, if data outliers reflect the actual business reality. Analytics benchmarks are particularly powerful for enterprises managing… Continue reading

Ben Young
Ben Young
February 6, 2023
Analytics

Guide to Website Analytics

Website analytics is the process of collecting and processing data on usage of a website. Analytics platforms gather this data and show it in an online dashboard. Often this is done in or close to real time. This is an important process to understand how people are interacting with your website. Website analytics is the original digital analytics and paved the way for many different types of analytics over time. Yet it remains a solid staple and reliable tool for… Continue reading

Ben Young
Ben Young
February 6, 2023
Commentary

Sherman Act

Edition #391 On how liquor companies can’t own the outlets they are sold in – and what that means for Google. AI content and loads of stories this week. I’m on page 33 of the Department of Justice’s complaint against Google and its practices in the ad tech space. It is worth giving it a read, to see exactly what the complaints are and their rationale. It is also curious, to see how a narrative can be… Continue reading

Ben Young
Ben Young
February 3, 2023
Analytics

On July 1, 2023, this property will stop processing data.

You may have logged into Google Analytics and found this notice: On July 1, 2023, this property will stop processing data. Starting in March 2023, for continued website measurement, you should create a new Google Analytics 4 (GA4) property, or one will be created for you based on your original property and reusing existing site tags. The transition is underway from Universal Analytics to GA4. Many folks are taking this opportunity, to also explore other analytics solutions like… Continue reading

Ben Young
Ben Young
February 1, 2023
Commentary

Newsletter subs

Edition #390 A breakdown on how Substack is driving subscribers, fonts in content and DHL helps rescue big cats. If you want to get a new newsletter subscriber, the best way, is to get a mention in another newsletter. The same for a podcast. Why? Because the subscriber has already made the first decision, to subscribe to that newsletter, why not another? It’s also why every YouTube host asks you to ‘like and subscribe’, to feed the recommendation… Continue reading

Ben Young
Ben Young
January 27, 2023
Commentary

YouTube Strategy

Edition #389 A Youtube masterclass on strategy, TikTok is cheaper and Robinhood to launch new media arm. This week YouTube announced free streaming channels. “A YouTube spokeswoman said the company is running a small experiment that lets a subset of viewers watch free, ad-supported channels and is using it to gauge viewer interest. “We’re always looking for new ways to provide viewers a central destination to more easily find, watch and share the content that matters most… Continue reading

Ben Young
Ben Young
January 20, 2023
Shine the light on how your content performs with analytics
Shine the light on how your content performs with analytics
Content Marketing

Guide to Content Marketing Analytics

Content marketing analytics is measuring and analyzing content marketing efforts. The metrics are shown in an online dashboard. Content marketers can use this data as a feedback loop to enable them to measure progress, find areas of improvement and link back to business results.  Before proceeding further, if you do not know enough about content marketing metrics, I recommend the following articles. What are some content marketing metrics to follow? Why type of content marketing metrics does Nudge… Continue reading

Ben Young
Ben Young
January 18, 2023
Analytics

Guide to Campaign Analytics

Campaign analytics is the process of collecting & analyzing data on advertising & marketing campaigns. The aim of campaign analytics is to provide a feedback loop for how the campaign is going, and to make adjustments to improve the overall outcomes. This can be a challenging exercise, to collect the data, and get signal from it in a fast enough time frame. Often analytics teams rely on multiple tools to get the understanding they need.  Read more: Nudge… Continue reading

Ben Young
Ben Young
January 17, 2023