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Archive: Nov 2022

What is a good benchmark for bounce rate?

A bounce rate benchmark of 30-40% is within acceptable ranges. Bounce rate captures the rate at which people leave without furthering engaging in your website. Newer platforms like Nudge improves the accuracy of the measure of the bounce rate by excluding people that actually engage with the page and read it from the bounce rate calculation. In older measurement systems this would not be included. Continue reading

Ben Young
Ben Young
November 25, 2022

Best Content Analytics 2022

In 2022 with Google Analytics sunsetting their product, many content marketers are looking for the best content analytics system of 2022. Marketers should consider Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster.  … Continue reading

Ben Young
Ben Young
November 25, 2022

What causes discrepancies between two analytics systems?

The biggest cause of discrepancies between two analytics system, is the users that leave before a page has finished, and one analytics system has loaded but the other has not yet. Discrepancies of a few percentage are reasonable. If there is a large discrepancy (like 10% or more) you need to investigate. Ideally there should be no discrepancy between two analytics system on the same website. But they do happen for the aforementioned reason. There can also be… Continue reading

Ben Young
Ben Young
November 25, 2022

What is engagement metrics?

Engagement metrics are measures of customer engagement. They reflect how a customer is engaging in your digital experience. This can mean, paying attention to it, scrolling, interacting with it or sharing on social networks. Platforms like Nudge help you capture engagement metrics. Continue reading

Ben Young
Ben Young
November 25, 2022

How to measure engagement metrics?

You can measure engagement metrics with an analytics platform like Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young
Ben Young
November 25, 2022

Why use engagement metrics?

Marketers use engagement metrics to better understand what is getting the attention of their customers. It is a vital piece of feedback which tells them what work is cutting through and is feedback from customers that it is working. Engagement metrics can be used as: KPIs for the team A scorecard for performance Feedback on where to optimize or improve Justification of budget, or rationale for more budget Metrics for success Proxies for purchase metrics where they’re not available Feedback… Continue reading

Ben Young
Ben Young
November 25, 2022

Which metrics can be used to measure customer engagement?

Some metrics that are suitable for measuring customer engagement are: Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take the desired action. Bounce rate, are people staying, but use a… Continue reading

Ben Young
Ben Young
November 25, 2022

Best Engagement Metrics

The best engagement metrics reflect how a customer is engaging in your digital experience. This can mean, paying attention to it, scrolling, interacting with it or sharing on social networks. Some metrics that are suitable are: Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign… Continue reading

Ben Young
Ben Young
November 25, 2022