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Archive: May 2021

Branded Content Examples

We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further…

Ben Young
Ben Young
May 12, 2021

Branded Content vs Content Marketing

In our Branded Content Glossary we define branded content as, content that is made for the express purpose of promoting a brand. If you took the brand out, the content couldn’t exist. And content marketing as, Content marketing,…

Ben Young
Ben Young
May 11, 2021

Content Marketing Glossary

An overview of terms often used in Content Marketing.  Audience, describes the group of people whom follow or engage with your content. Creative, the actual idea or piece of content.  Content, a digital asset…

Ben Young
Ben Young
May 11, 2021

Native Advertising Glossary

An overview of terms often used in native advertising. See also Branded Content Glossary. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides…

Ben Young
Ben Young
May 11, 2021

Branded Content Glossary

An overview of terms often used in branded content. See also Native Advertising Glossary. Advertorial, similar to paid content, describes content that has been paid for by a brand.  Branded content, content that is made for the…

Ben Young
Ben Young
May 11, 2021

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