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Archive: Feb 2019

This Week in Native Ads 2/22

This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. ? Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle which goes on every month. Hulu’s latest influencer marketing campaign should give you second thoughts about using one. Great… Continue reading

Ben Young
Ben Young
February 22, 2019
Don’t be a clickhead, IAB UK nudges the industry to move on.
Don’t be a clickhead, IAB UK nudges the industry to move on.

This Week in Native Ads 2/15

One big thing Lots of deals happening, acquisitions big and small. Two years ago we were noting the lack of deals, now we’re seeing a flurry of activity. I had a great chat with a journalist this week, who was asking, at this point – how does a brand justify not doing content? Would love to hear from readers what they think or have heard. Notable stories this week Facebook’s share of ad revenue… Continue reading

Ben Young
Ben Young
February 15, 2019
Nudge product update
Nudge product update

Nudge Product Update 2/13

  Read on as we share the latest content, product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, February 2019   Last September I sat down with the team to look at the next big areas of focus for us as a company. Where can we improve on our strengths but also work on our weaknesses.   From a product… Continue reading

Ben Young
Ben Young
February 13, 2019
ag-case-against-selling-fake-social-media-engagement-is-landmark
ag-case-against-selling-fake-social-media-engagement-is-landmark

This Week in Native Ads 2/8

One big thing I want to speak on the pace of change. Twitter this quarter is changing their reporting metric to mDAU, monetizeable daily active user. The market did not like it. Imagine if they had used this number a few years ago when Jack first came back. They would have been decimated. Were they measuring it? You can guarantee it. 3000 employees isn’t a ship you can turn overnight. Nor the expectations of millions of users. In… Continue reading

Ben Young
Ben Young
February 8, 2019
marketing metrics
marketing metrics

The measurement problem facing modern marketers

It is 2021, and measurement is more of a moving target than ever. The industry, platforms, and content are all in flux. Lets take a look at recent data points we’ve seen: – 87% of ad execs say they hold back spending on media and platforms due to poor measurement. – MediaPost – Half of the marketers in this survey discard at least half of their data. – eMarketer – Centralizing marketing data remains a top… Continue reading

Ben Young
Ben Young
February 4, 2019

This Week in Native Ads 2/1

Notable stories this week Facebook & Google market research. This does raise the threat of being disintermediated by the operating system itself, what happens if Apple bans the app? Apparently Facebook has prepared for such a scenario (shout out to @ow for pointing this out). Very curious turn of events, they’re playing with fire. I suspect there is a research firm who recruits… Continue reading

Ben Young
Ben Young
February 1, 2019