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Happy Holidays! This will be the final installment of the year. As you read this I will be somewhere over the Pacific Ocean to New Zealand for a decidedly summer Christmas and New Years. Looking back at the audience we’ve grown since starting this humble, passionate newsletter, I’m so grateful for the notes and the support. We’ve had 44% YOY growth with over 53,000 reads! It has been a tumultuous year in media and on a lot of cultural and… Continue reading
One big thing Vanity Fair wrote a thoughtful piece about how everyone’s media and publishing darlings are preparing for pain. The fall has been swift for a lot of players like Mic, Lenny Letter, and Rookie. And the pain has rippled throughout the entire industry with lots of layoffs. Part of this was the pivot to video, catalyzed by wrong metrics reported by Facebook, too much reliance on social platforms and cheap traffic. Part… Continue reading
Consolidation is in the air as the end of year looms and lots of data on how the native/content business is growing. Notable stories this week Native still has (plenty) of room to grow. What if all that TV money isn’t coming? A great post by Mike Shields. Facebook to cut 55% revenue share with Indian video content creators. BuzzFeed covers on of the… Continue reading
We made it, we survived Thanksgiving, Black Friday and Cyber Monday! One big thing Reductionism. The art of reducing complexity to improve what remains. I was chatting with some analysts this week – and they think the martech space is going to get a lot of consolidation (on the tech side). And to prepare for that. The reason is simple. Things have gotten far too complicated, and… Continue reading
Joe Lazauskas is the Head of Content Strategy at Contently. Joe is also a best-selling author with his book The Storytelling Edge: How to Transform Your Business and a regular keynote speaker at several major industry conferences. In this interview, we cover: Joe’s creative process. How to produce quality content at scale. How writing a book changed Joe’s approach to creating content. What Joe’s day… Continue reading
This Week in Native Ads 12/21