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One big thing This week started with stellar Google earnings, the surprise was that GDPR didn’t really effect it. But then Facebook followed and provided guidance on decelerating growth for Q3/Q4. GDPR was always going to favor Google / Facebook, the whole genesis of it, incentivized those who had big sites and the ability for server side processing. All it did is shift the identification from cookies (something the user… Continue reading
Ben is off today, gettin’ jiggy wit it down in Miami… …so I’ve taken over for a special edition of This Week in Native Ads. Before we jump into it, wanted to share a clip of Ben (Nudge CEO/Founder) on Cheddar where he dropped knowledge on the measurement required for when Content becomes advertising. In addition, just in time to get done up for a Friday night on the town, our very own… Continue reading
In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our best practices and we hope you’ll find some inspiration in them. Key Metrics The most valuable indicators of successful campaigns are Attention Minutes, Engagement, Avg. Scrolled and Earned… Continue reading
I was fortunate enough to catch the tail end of the ARF NATIVExSCIENCE event on Thursday, thanks for hosting me. The trend that I picked up on is that branded content, entertainment are the slipstream from traditional tv through to digital. It’s the natural path that advertisers can take. The traditional players of tv are coming in to the space and delivering high value quality executions. And the summer of acquisitions continues… Notable stories this week The Players’ Tribune… Continue reading
Each month we share the latest native content, new product features, upcoming events and more. Never miss another product update; sign up to the newsletter here. Nudge Update, July 2018 As it’s a longer edition, here’s the topline of what’s been going on behind the scenes at Nudge over recent weeks. Instagram Video Integration: we’ve added to our already robust video offerings and are pleased to announce… Continue reading
I was in two minds about doing a This Week in Native this week – as it is July Fourth here in the US. Which means many of you are reading this from the beach/lakehouse or as we’d say in New Zealand – the bach. Not everyone is in the US (obviously) but it does make it a slower news week. The big news – we saw the Acxiom acquisition by IPG for $2.3b. My… Continue reading
We analyzed 9 million paid clicks to branded content to pick out the highest quality distribution channels during Q1, 2018. Knowing this, marketers can shape their distribution strategies and pinpoint where they should focus spend, in order to increase the attention from their audiences, i.e. get more bang for your buck. If you’re interested in attaining the slides for this piece of research, you can find them here. Continue reading
At Nudge we regularly explore our data for new insights and best practices to share with clients so they can better plan for and manage Content campaigns. In this report, we examine: Key metrics & benchmarks, distribution insights, content formats, engagement on social, and overall best practices. Lastly we highlight some great work we’ve seen in market. While these aren’t campaigns we’ve measured, they align with our… Continue reading
Background We believe that when Content becomes advertising it requires a higher standard of measurement; Nudge is that standard. We sit on all sides (brand, agency, publisher, network) of the Content Marketing eco-system, offering data and analytics tools that our clients rely on for transparency and actionable data, to better measure, optimize, and report on performance. Nudge is a NYC based startup, originally founded in New Zealand, with a small globally distributed and agile team. Role Description Nudge is now… Continue reading
This Week in Native Ads 7/27