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Archive: May 2018

This Week in Native Ads

This Week in Native Ads 5/25

GDPR edition! We all survived? I’ll spin up VPN today and have a browse. I attended the Silicon Alley Golf tournament yesterday, met some great people, thanks to Darren Herman and team for putting on a good show. They have an upcoming tennis event in July so keep an eye out. I also attended the IAB Content/Native Summit call this week and the DigiDay Plus event. All round, there appears to be confidence of calmer waters in 2019. Notable stories this week… Continue reading

Ben Young
Ben Young
May 25, 2018
This Week in Native Ads

This Week in Native Ads 5/18

Gustaf is presently in Sweden, reminding me how great summer is. Hmmm I’m seeing a lot more rain than sun this week. This week is relatively quiet on the news front, which is a nice change from the last few weeks – so I’ll do it justice and keep it short. Notable stories this week Hearst announces Hearst Data Studio, an internal 20 person team that gives advertisers additional… Continue reading

Ben Young
Ben Young
May 18, 2018
Interviews

An interview with Nicholas Jackson, Creative Director and Branded Content Specialist

Nicholas Jackson is a Creative Director living in Brooklyn. His work is concentrated in branded content, interactive design, advertising and branding. Over his career Nick has worked with clients such as Philips, GE and Shell and worked for companies such as SapientNitro, The New York Times and The Washington Post. Today, Nicholas consults for brands, publishers and content studios to help make their content processes smoother, collaborative and creative.   See examples of… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 16, 2018
This Week in Native Ads

This Week in Native Ads 5/11

I’ve been lapping up the sun the last week here in New York. We see Samsung beginning to sell ads direct AND this post by Joe Lazauskas, around media companies copying marketers and marketers are copying media companies. Everyone is competing for attention, so it makes sense that everyone becomes a media company. What is curious is the trend, of everyone opening a studio to provide service/content around their tech driven ads OR companies selling their own ads. Continue reading

Ben Young
Ben Young
May 11, 2018
Case studies

Native Can Convert, Here’s How

A guide to native content success in partnership with The Atlantic.     Introduction   Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives there is a greater emphasis on demonstrating success.   Nudge works with partners to delivery transparency and efficiency in content advertising, banners were a simpler paradigm for advertisers and content has introduced new challenges.   Read… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Influencer Marketing

How Nudge Turned the Tap on for Delta Faucet

Spark Foundry is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Spark Foundry launched their influencer campaign with Delta Faucet, they knew that their key challenge was a lack of transparency and visibility over the performance of their… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Influencer Marketing

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences.   What We Did   Nudge measured over 30 pieces of content published across the network. We surfaced this information in real time through our online dashboard,… Continue reading

Ben Young
Ben Young
May 11, 2018
Case studies

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by a YouTube video documentary, the track launched on SoundCloud, and both rapidly spread across the Internet and around the world.     From previous campaigns, Barbarian knew it faced a challenge not only in measuring… Continue reading

Ben Young
Ben Young
May 11, 2018
Case studies

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our Objective   To provide a consistent measure of performance on the paid content across the three publishers.   What We Did   Nudge-powered share buttons were installed on each piece of sponsored content using a simple javascript… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018
Product Updates

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018     New Feature: Distribution Insights   Nudge now has advanced distribution insights, allowing you to optimize your paid distribution by scroll, bounce and attention. Use our tags to split traffic out by Publisher, Placement & Creative. Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018