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Archive: May 2018

This Week in Native Ads 5/25

GDPR edition! We all survived? I’ll spin up VPN today and have a browse. I attended the Silicon Alley Golf tournament yesterday, met some great people, thanks to Darren Herman and team for putting on a good show. They have an upcoming…

Ben Young
Ben Young
May 25, 2018

This Week in Native Ads 5/11

I’ve been lapping up the sun the last week here in New York. We see Samsung beginning to sell ads direct AND this post by Joe Lazauskas, around media companies copying marketers and marketers are copying media companies.

Ben Young
Ben Young
May 11, 2018

Native Can Convert, Here’s How

A guide to native content success in partnership with The Atlantic.     Introduction   Native content is an emerging industry. With many brands leaving the experimentation phase and looking to scale their initiatives…

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018

Nudge + Bloggers Club

Background   Lightbox – an on demand TV service launched into New Zealand. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and…

Ben Young
Ben Young
May 11, 2018

General Electric Case Study

Background   In August 2014, working with digital agency Barbarian, GE launched “Drop Science,” a music track produced by DJ Mathew Dear. The track sampled sounds from some of the world’s most powerful machines manufactured by GE. Accompanied by…

Ben Young
Ben Young
May 11, 2018

Don Julio Case Study

Background   In February, Protein ran a native advertising campaign across multiple publisher sites for advertiser Don Julio. The campaign incorporated three pieces of paid content on Design Milk, Lost At E Minor & FACT Magazine.   Our…

Gustaf Stenlund
Gustaf Stenlund
May 11, 2018

Nudge Product Update 5/9

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, May 2018  …

Gustaf Stenlund
Gustaf Stenlund
May 9, 2018

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