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It’s Friday! Hello from the Southern Hemisphere, I’m presently editing on my Friday night, this week’s edition is less campaigns and more deeper reads. BTW, we continuously update all campaigns of the week here, the same with datapoints of note -> and if you’d like to submit your work, Gustaf has tee’d up a form. Notable stories this week The Players’ Tribune, whilst… Continue reading
Earth Day is the world’s largest environmental movement and brands have been showing their support over the past few years. In this piece, we look at some of our favorite environment-based campaigns. We also share insights, backed by Nudge data, on the best performing content formats, which distribution channels to back, and the most impactful time of day for distribution (split by devices) for Earth Day. Continue reading
It’s Friday! Last night we hosted our second content dinner of the year. Thank you to all who came along. With a content studio bias in attendance, some observations; Everyone has a content studio at this point. Cheaper ‘viral’ sites can be distracting advertisers from real value. Brands aren’t adopting long term programmes as much as they should. This offsets setup cost but also allows for experimentation. The value chain from advertiser through publisher are stretched /= everyone needs… Continue reading
A post on maximizing every dollar of your content investments Nothing irritates me more than wasting time or money. Hence – Nudge. In 2017 Nudge measured 1000+ campaigns, each involving a different brand and content creator, which gives us a unique view into what delivers results and what does not. These are some tactics informed by data and supplemented by my own observations on how marketers can extract more value from the campaigns they’ve invested in. Continue reading
I’m back from a brief break. The Facebook narrative has continued (with not much really changing – just more of the same). Following Firefox’s cue, we have paused our Facebook ads – and actually been delighted with the performance on alternatives (Twitter/Google). I’m sure plenty of marketers are doing this right now. Also, I liked this from Recode, here’s who owns everything in big media today. Notable stories this week… Continue reading
This Week in Native Ads 4/20