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The final Friday of 2017! As you’re reading this, I’ll be nearing the coast of New Zealand, where the weather looks to be pleasantly sunny. For your Friday ‘lite’ reading, we shared The Best Native of 2017. ^ The defining difference this year is what I touched on in Poynter, native is growing up and getting slick. It’s real, it’s competitive and 2018 is going to be the time to… Continue reading
Wow, how is it already time to review 2017’s best native ads? This year has flown by! I do love this time of year though; being able to take a step back and look at the year in review reveals which path the industry has taken and makes me wonder: where are we going next? So, how did we make sure we surfaced the best ads? Each week of the year, we share the latest campaigns of the… Continue reading
It’s Friday and things are starting to unwind, check out the best Christmas ads of 2017 (there is a NZ piece in there you should watch). In Nu-zee-land we even liked it. Notable Stories this Week Google warns of widespread video ad fraud, estimating $1.27b due to inventory impersonation by bad actors. ^ I like where these market trends are going, if the industry can get ahead of fraud,… Continue reading
The sprint towards the end of the year has speed up this week – making for a quieter week. I love the stance that Patagonia has taken, in that brands need to stand for something – and internally we were talking about how ‘safe’ everyone tends to play it. Agree/not agree with them, at least they’re a stance. Content. Notable Stories this Week CNN releases research… Continue reading
Welcome back, it’s been a rich week of news post Thanksgiving. The thing about news is, it’s the in-between chats, the coffee chats, the catching up after work, the sly tweets. That chit chat is around VC funded pubs, finding their stability. Timeless advice I once received, play to your strengths, what is it only you can do? I think we’ll see the pubs that win this round, leaning in to that. You know what, Buzzfeed has a… Continue reading
Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends. More specifically post-click, behavioral data. This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. In this article you’ll find key outtakes from this… Continue reading
This Week in Native Ads 12/22