Archive: Dec 2017
Something we pride ourselves on here at Nudge is our ability to analyze all of our rich data to spot the latest trends. More specifically post-click, behavioral data. This time, we set out to analyze how consumers consumption of content changes on Thanksgiving and Black Friday. We were able to do this by comparing the past week’s results against Nudge’s 2016 and 2017 benchmarks, i.e. macro trends vs specific holiday trends. Continue reading
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