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Archive: Nov 2017

Ziff Davis acquires Mashable for 1x revenue.
Ziff Davis acquires Mashable for 1x revenue.

This Week in Native Ads 11/17

It’s been a tough Thursday for pubs, NerdWallet undergoes layoffs, BuzzFeed is going to miss targets AND Mashable is sold for $200m less that its last valuation. Ouch. We’re also on the hunt for an Account Manager, here in NY. Notable Stories this Week Polar maps a trajectory towards a Cost Per Engaged View for branded content. The writing was on the wall when BuzzFeed opened… Continue reading

Ben Young
Ben Young
November 17, 2017

Nudge is seeking an Account Associate to join the team

We are seeking an entry level Account Associate to join our New York office. This is a fast-paced role in an equally fast-paced industry. Our clients range from agencies, brands and publishers who are mostly mid to Enterprise sized corporations. You will likely have experience in the ad-tech or digital agency world. Day to day includes: Management of Nudge client accounts Produce client reports Growing our clients relationships Engaging in project management duties Maintaining good working relationships with clients Learning Lots of… Continue reading

Ben Young
Ben Young
November 16, 2017
branded content shifts to video
branded content shifts to video

This Week in Native Ads 11/10

Welcome to a brisk Friday morning, it’s a short edition this week. Thoroughly enjoyed this read of how the first banner campaign came to life, ‘we cheered as the first traffic hit our site, which immediately crashed’. I recall as a teenager making my first GIF ad, you couldn’t have too many frames as the file size would be too big, yes I am a digital marketing geek. And I have an ask for… Continue reading

Ben Young
Ben Young
November 10, 2017
Nudge product update
Nudge product update

Nudge Product Update 11/8

  Each month we share the latest native content, new product features, upcoming events and more.   Never miss another product update; sign up to the newsletter here.   Nudge Update, November 2017   Last month, we introduced all of our latest updates with Nudge 3.0. If you’re looking to read more about our AI powered Executive Notes, Facebook Video Integration, or updated Demographics, you can check it out here,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
November 10, 2017
SnapChat opens up pixel tracking
SnapChat opens up pixel tracking

This Week in Native Ads 11/3

Momentum seems to be building behind the idea, take what Facebook has taught marketers, mixing content + media – and back to the open web. Marketers are dusting off the tools, going, what’s out there? And, according to this ShareThrough study, that consumers are too – demonstrating more trust in news direct from premium publishers. You may recall l last week a dip in programmatic buys. And this MediaRadar data, the… Continue reading

Ben Young
Ben Young
November 3, 2017