Archive: Apr 2017
Luxury advertisers have been slow to adapt to new technologies and advertising methods. For a long time, they’ve opted to stick with what they know; print placements in the ‘right’ magazines where they feel… Continue reading
Technology campaigns are leading the way this week, some notable news from Google, adyoulike and Facebook and some great commentary around how the industry needs to focus on quality, not just quantity. If you’re working within the entertainment category make sure you sign up for our upcoming webinar where we’re partnering with Variety to look at how entertainment brands can win at native. Notable Stories this Week Alphabet Inc.’s Google is planning to introduce an… Continue reading
All successful native advertising campaigns have one thing in common – premium content. However, there’s a misconception that once content has gone live, you can’t improve your outcomes. As soon… Continue reading
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