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Archive: Aug 2016

This Week in Native Ads 08/26

I loved Chad Pollitts post this week, How to Scale Native Advertising for Distribution for a couple of reasons. The first time I’d heard of this concept of Native 2.0 — the second wave of native. The idea…

Ben Young
Ben Young
August 25, 2016

This Week in Native Ads 08/19

We saw the surprising stat, 68% of publishers using editorial staff to create native, I’ve yet to dig in to this – but haven’t seen this first hand. Typically editorial have shifted across. But it does touch on a…

Ben Young
Ben Young
August 18, 2016

This Week in Native Ads 08/12

The hot story this week is Facebook’s public stance on blocking ad blockers, launching a unblockable format… only to be re-blocked by AdBlock Plus days later… I think we’re only seeing the beginning of this story. -Ben…

Ben Young
Ben Young
August 11, 2016

This Week in Native Ads 08/05

This week we included a head to head of Facebook vs Twitter, identifying which of the two drives the highest quality traffic to your content – I won’t spoil that scroll down to see. Branded content outperforming pre-roll isn’t a huge…

Ben Young
Ben Young
August 4, 2016

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