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Archive: Nov 2014

This Week in Native Ads 11/21

  Campaign of the Week: Cities Energized  Cities are a fundamental part of modern life, yet for most of human life they have been the exception. Our ancestors lived almost entirely in rural areas, on farms or in small towns. But about two centuries ago, people began to migrate from field to factory and urbanization began. That movement has steadily gathered speed until, sometime around 2007, the balance tipped. Now, for the first time in human history,… Continue reading

Ben Young
Ben Young
November 20, 2014

This Week in Native Ads 11/14

  Campaign of the Week: Global Technology Adoption Index: A Reality Check from the Mid-Market When it comes to tech trends, multi-billion-dollar enterprises dominate the discussion, while midsize companies often go overlooked. Dell is seeking to fill this information gap with its inaugural Global Technology Adoption Index. Source: New York Times Why we like it: Dell returns to the Times for a follow up to their inaugural execution back in January.  … Continue reading

Ben Young
Ben Young
November 13, 2014

Best practices for placing native ad content

In this post we share a few insights we get by providing analytics for native ad content.  Keep in mind this is a nascent industry so standards are still being developed but this is a place to start. Evaluate the technology stack You want to check for a few things: On your native ad content, how long do you get this space for? Also are other advertisers going to get to bid on ad space on it? We see too… Continue reading

Ben Young
Ben Young
November 11, 2014

This Week in Native Ads 11/07

  Campaign of the Week: 36 Hours and Google Maps Plan your next adventure with Google.  
Google brings you an app inside the New York Times, to showcase Google Maps as a travel planning tool.  How would you spend 36 Hours in Chicago? Source: New York Times Why we like it: Another high production values execution by the Times, whilst the app could do with a bit of usability work, it’s interesting… Continue reading

Ben Young
Ben Young
November 6, 2014