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Archive: Aug 2014

This Week in Native Ads 08/29

Campaign of the Week: 19 Ways To Make The Most Of Summer In New York Before It’s Over Summer is when New Yorkers come out to play. The New York Lottery partners with BuzzFeed to make sure you get the most out of summer with a classic list format. Source: Buzzfeed Why we like it: Timely (end of summer), actual utility – people are thinking about what to do in the long… Continue reading

Ben Young
Ben Young
August 28, 2014

This Week in Native Ads 08/22

Campaign of the Week: There Are Two Shapes Of Shoes Men Should Never Wear Ever since we wrote about avoiding square-toed and overly-pointy shoes — because they look unnatural and are the most obvious signs of cheaply-made, mass-produced footwear — we’ve received many questions about what shape(s) to look for. Source: Business Insider Why we like it: It’s the right strategy for the brand, they tap in to a business audience at… Continue reading

Ben Young
Ben Young
August 21, 2014

This Week in Native Ads 08/15

Campaign of the Week: reForm When blogging platform Medium published Re:form on Tuesday, its latest “collection,” readers may have notice something entirely new to the site: advertising.   Source: Medium Why we like it: BMW expressing their brand values through their placement, also embracing the medium community by supporting a topic rather than a specific post. We’ll watch this as it progresses.   Quote of the Week:  … Continue reading

Ben Young
Ben Young
August 14, 2014

This Week in Native Ads 08/08

Campaign of the Week: Peek Inside This Entrepreneur’s Zen Home Before becoming an entrepreneur, Mike Del Ponte spent several years traveling the world volunteering and working in microfinance. The influence of global cultures blended with modern minimalism shows in the space he currently inhabits in San Francisco. Pieces sleek and digital are placed comfortably alongside the raw and colorful collections from global travels. Source: Mashable Why we like it: The article fits in… Continue reading

Ben Young
Ben Young
August 7, 2014