Conversion rate optimization is a top priority for marketers, to continuously fine tune performance and see where air is leaking from the system. You have to remember what conversion rate optimization means for customers, it means a more effective experience for them, a more streamlined process. And you want customers to have the best experience possible. So having your team focus on it, is vital. If not, your competitors certainly will.
Some metrics to look at could be:
- Conversion by traffic source, and conversion by traffic source by device
- Conversion by geography
- Conversion by time of day
- Conversion by piece of content, or URL/internal source
These should help you find where air is potentially leaking from the system – and in turn help you improve your overall conversion rate.