Ben Young
Ben Young
October 28, 2022

Having a high conversion rate is a good problem to have! But the reason it could be high, is a few things.

  • Well targeted to a small group. Should it be a bigger group?
  • A low and easy to complete call to action. Is it too easy? Or are you measuring the right thing?
  • A mistake in measurement. It does happen!

Some metrics to look at could be:

  • Conversion by traffic source, and conversion by traffic source by device
  • Conversion by geography
  • Conversion by time of day
  • Conversion by piece of content, or URL/internal source

These should help give more context, as to the why.

This is part of our Guide to Conversion Rate.