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Nudge provides an array of metrics to help content marketers understand performance.
The most commonly used are:
- Reach, how many people are we getting in front of
- Attention, how long people are engaging for each click.
- Average Scroll, how are customers consuming the page and content.
- Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc.
- Conversion rate, rate at which people take the desired action.
- Bounce rate, are people staying, but use a bounce rate that captures if people leave even without clicking a link. Like Nudge does.
You can view the rest of the metrics here. But the above should cover off 95% of use cases.
This is part of our Guide to Content Marketing Analytics.
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