What is the challenge in B2B content marketing?

There are a few common challenges B2B marketers face in doing content marketing.

1. Identify what content to create.
2. Producing content to a high level of quality
3. Being agile with content
4. Distributing the content to enough people
5. Understanding measurement & attribution
6. Articulating the value of content marketing to other stakeholders

Analytics plays an important role in each part of these steps.

---

Subscribe to the Nudge Newsletter

---