Ben Young
Ben Young
November 18, 2022

Elements of a highly effective B2B content marketing strategy are:

  • A solid understanding of the customer and their problems
  • A map of the customer journey
  • Analytics, to understand progress and make predictions
  • Good content, and the team to create it
  • A relentless focus on performance
  • Resource for optimizing content & distributing it
  • A plan for reporting and analysis
  • Articulating how this will drive performance for non marketers