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Some of the ways we see people using analytics:
- Pin the dashboard, as a tab, and visit each day to see how performance is going today.
- To identify urls that need improvement, or see how your content is performing.
- To get insights onto how customers are engaging
- To prove the ROI of efforts
- To predict the success of future projects, using older data
- To build benchmarks
- To help articulate to others how well your work is doing
- To justify current budget, or to help acquire more budget
- To upskill juniors on the team
- To optimize content distribution or PPC efforts.
- To optimize social media clicks.
- To set KPIS, or keep track of KPIs.
- To see how work creates business results (conversions/leads/purchases).
- To quantify the media value of a campaign
- For internal competitions
- To see how documentation performs
- To identify products which are resonating
- See how employees are engaging with intranets
- To measure branded content with partners
- To see how campaigns are performing
- To get transparency with influencers
- To validate and test content strategies or tactics
- To power internal scorecards
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