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Tag: Walmart

CES
CES

This Week in Native Ads 1/9

I took a clinical approach to CES and was in/out for a few key meetings. With the short duration, I didn’t get to wander the gadgets unfortunately but enjoyed the time in media. It’s my first time, the event is pretty close-knit, so you naturally bump into a bunch of people. Which I like. So if you haven’t been considering it. Given CES was on, there are a few stories, it is worth getting a coffee and catching the most… Continue reading

Ben Young
Ben Young
January 10, 2020
medium-evolution
medium-evolution

This Week in Native Ads 4/19

Colin Nagy of creative shop FF here covering for Ben while he is down in NZ. A quick insight to lead off the newsletter this week: it has been fascinating to watch how much migration there has been in recent months to small, niche private networks. Just at the beginning of the web when interest groups self-organized around topics and passions on message boards and forums, the same seems to be happening… Continue reading

Ben Young
Ben Young
April 19, 2019
What happened to Red Bull?
What happened to Red Bull?

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but they’d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe. The deal was for stock. So why would an already exited player onsell and for stock? Likely CPMs guarantees on deals were under pressure from ITP and fearing a more competitive… Continue reading

Ben Young
Ben Young
March 1, 2019