Home Breadcrumb Blog BreadcrumbTag: video measurement

Tag: video measurement

how to measure
how to measure

How to Measure Content Effectiveness

How do you know if content is being effective? It must pass a few criteria. Content is effective when it does its job. It delivers on what the purpose it was created for. And most often that is delivering a companies objective. And to deliver on that objective it needs reach and impact. To measure this combination, you need a content analytics platform (like Nudge) that provides you with the tools to measure content effectiveness. Continue reading

Ben Young
Ben Young
January 17, 2020
marketing data analysis
marketing data analysis

How to analyze a video

Data really really helps in analyzing a video. So first stop is to go and get all your data on the video. Then re-watch the video, comparing how you watch it versus the data you have on its performance. Stop where people often stop, click where people are clicking. This will help contextualize and understand what the data is telling you. It may be obvious why people drop off at a certain point. Then you can go… Continue reading

Ben Young
Ben Young
January 17, 2020
positive graph
positive graph

Guide to Content Measurement

Most marketers are measuring content wrong. Instead of challenging the team and putting a measurement in place, often teams just take what they’ve got. Rather than spending the time to get what they need. To create effective content day in, day out, teams need the fidelity to see really what’s working. With content, you can have the right idea, but the wrong write up. You can have the right write up but the wrong headline. That’s what separates the top… Continue reading

Ben Young
Ben Young
July 19, 2019

Video Attribution

Video advertising is like the dark arts, there are many different players; different environments, devices, vendors and ways it’s served to the end consumer. This makes it difficult to truly understand where and what combination is truly engaging consumers and lifting results. As a way to sort through this mess, video attribution is a way of benchmarking the quality of the inventory you are buying. The ground hypothesis is, the ultimate measure of advertising effectiveness is the way… Continue reading

Ben Young
Ben Young
September 5, 2017