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Tag: thought leadership

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search…

Ben Young
Ben Young
March 26, 2021

Shenanigans in sports sponsorships

Formula 1 is the yachting of motorsports, that is it is showy, speedy and intellectual. Many have been introduced or brought back to it through Drive to Survive on Netflix. As I was. Simply it is…

Ben Young
Ben Young
March 17, 2021

Content Hacks for Founders

The best content you produce is content which is polarizing, in that only the people who will end up your customers will read it. Here are a few ideas that I have used repeatedly to achieve this. 1) Industry Newsletter, your This Week in…

Ben Young
Ben Young
April 29, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for…

Ben Young
Ben Young
January 18, 2016

Native advertising vs Sponsored content

You’re here, because you want to know the difference between native advertising and sponsored content. Sponsored content has existed for a long time now, starting off as advertorials, and paid posts on bloggers sites. With the rise of BuzzFeed, who…

Ben Young
Ben Young
January 11, 2016

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