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Tag: thought leadership

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search… Continue reading

Ben Young
Ben Young
March 26, 2021

Content Hacks for Founders

The best content you produce is contentĀ which is polarizing, in that only the people who will end up your customers will read it. HereĀ areĀ a few ideas that I have usedĀ repeatedly to achieve this. 1) Industry Newsletter, your This Week in… Continue reading

Ben Young
Ben Young
April 29, 2016

How to spot sponsored content

They key to identifying sponsored content, is looking for the disclosure. Under FTC guidelines, sponsored content has to be obviously disclosed and identified by a reasonable person. In the header, you are looking for a logo or a paid for by. Pre-click, on a feed, near the headline should be a brand logo. If you haven’t found these, it’s not likely to be sponsored content. Why is disclosure important? It’s important that consumers know when something is an advertisement, also… Continue reading

Ben Young
Ben Young
January 18, 2016

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