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Back in the hot seat, it’s been a full on couple of weeks but read on. For those who follow Nudge, we have soft-launched a ‘for all content marketers’ solution. You can check it out here. It’s pretty neat. And that seems a fitting thing to announce on the 250th edition. Native is now the norm, content is now the norm. Thank you all for reading! The comments, intros, submissions are what really makes it. ???… Continue reading
This week is a full on edition, so buckle in as it’s full of gems, from datapoints on Amazon, DrainerBot, to Apple acquiring a digital marketing firm. ? Notable stories this week This News Corp Australia story is interesting, the Outbrain vs Taboola showdown. Ultimately Taboola won this round. This is a battle which goes on every month. Hulu’s latest influencer marketing campaign should give you second thoughts about using one. Great… Continue reading
One big thing Amazon is on the front foot for consolidating their ad buying into one place. Mirroring Googles moves, this in a way, is a signal towards a more competitive marketplace. Usability, clicks to buy, insights and buying close together, all are things on the way. Notable stories this week [Must read, then read again] From Ted McConnell, what advertisers who represent $400b in ad spend want next. Mozilla… Continue reading
I loved this from the Native Advertising Institute, 100 women leaders in native advertising. This week is pretty punchy, with a few datapoints of note. Recently I have broadened some of the stories (i.e. this week, Funny or Die swapping platforms to Vox). The reason is to provide more context on the drivers of change that are impacting native. The market is figuring out who the leaders are, the growth pains are painful for those in… Continue reading
