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Tag: sponsored articles

Sponsored articles, sometimes referred to as native content / sponsored content / branded content / paid content / custom content – you get the idea. There are a few terms used. See the latest examples, data, insights and research from Nudge and across the industry.

logos of some of the world's biggest brands
logos of some of the world's biggest brands

How Branded Content Drives Business Outcomes

The tldr; content that is consumed, disclosed and has calls to action will drive business outcomes. Getting to content that is consumed, is the hard part. More on that below. Before we indulge in this post, there are a few provisos I need to give. These are, level setting, branded content can easily drive business outcomes when you have effective measurement in place. If you don’t have that – you can and will lose money very… Continue reading

Ben Young
Ben Young
January 29, 2019

An Interview with Craig Aron, SVP of Strategic Business Development at Bidtellect

Craig Aron is a venture-backed Startup Operator and Business Development Executive with over fifteen years of digital experience in a variety of capacities, with a deep understanding of the digital advertising, media, and technology ecosystem.   Craig oversees Bidtellect’s strategic partnerships, supply/inventory partnerships, platform solutions, and general business development and GTM strategy.   In this interview, we cover: The biggest changes in the supply chain since Craig first started his… Continue reading

Gustaf Stenlund
Gustaf Stenlund
October 18, 2018
An interview with Variety’s Content Studio
An interview with Variety’s Content Studio

How Variety’s Content Studio Created Exceptional Valentine’s Day Content

  It’s Valentine’s Day and what better way to celebrate the fact than with some top notch content by a leading content studio?   Last year, Variety’s talented in-house content team produced an exceptional campaign together with Focus Features called “The Marriage that Changed the World”. The objective was to raise awareness, engage the film voting audience and collect as many awards nominations & wins for Focus Features’ film, “Loving”.   Native content gave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 13, 2018

On Valentine’s Day, Consumers Spend 69% Longer on Quizzes

  Valentine’s Day is nearly upon us!   Some people will look to spoil, others will want to be spoiled. Some will spend the day curled up on the couch eating crisps, wishing for the the day to be over…   I’m no dating expert, but I do know a thing or two about advertising; more specifically branded content campaigns [feel free to take a moment to appreciate my seamless transition]. So, in this post… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 9, 2018
guide to influencer content marketing
guide to influencer content marketing

Guide to influencer content marketing

An introduction to influencer marketing Influencer marketing is using amateur, semi-professional or professional content creators who have built their own audience of influence to help drive your marketing objectives. The fact that it spans such a range of ‘influence’ can be confusing but that is what makes it new, no longer have you needed a publishing powerhouse to build an audience, the tools have been democratized so anyone can. Influencer marketing is analogous to celebrity endorsements, which pre-internet was… Continue reading

Gustaf Stenlund
Gustaf Stenlund
May 10, 2021

Sponsored Content Examples

There’s a lot of sponsored content circling the web today, and here are some of my favorite examples of sponsored content and why I like them. For the latest visit The Best Native of 2021. See also Branded Content Examples. Mouth-watering reasons to visit Adelaide An article written with wit and compelling description invites you into this urban paradise Adelaide in southern Australia. Well-written… Continue reading

Therese Bengtsson
Therese Bengtsson
January 19, 2016