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Tag: responsive native

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer to being… Continue reading

Ben Young
Ben Young
March 10, 2016

Programmatic vs Native Advertising

What is the difference between programmatic and native advertising?  Programmatic advertising is the buying of advertising through online software. Native advertising, is simply a new form of digital advertising. Some of the placements are non-programmatic, whilst the industry has been building the infrastructure, however the goal of all native is to be programmatic. So, there is no difference, programmatic is a way to buy ads, and native is a kind of advertising. And that’s what people refer to when they… Continue reading

Ben Young
Ben Young
January 18, 2016

Native Advertising vs Banner Ads

The big question, what is the difference between native advertising and banner ads?  Native advertising is an evolution of the banner ad, as the internet has changed to feeds of information and news, ads to get attention have had to change. i.e. think about how Facebook organizes stories for you. This has changed how we browse the internet, we tend to go to a destination, then open lots of links from there. On the measurement side this has meant metrics… Continue reading

Ben Young
Ben Young
January 18, 2016