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Tag: Red bull

What happened to Red Bull?
What happened to Red Bull?

This Week in Native Ads 3/1

The Ligatus acquisition might have snuck under your radar but this is notable consolidation in Europe. For American readers they are the TripleLift or ShareThrough of Europe (headcount of 180 vs 230) but theyโ€™d already been acquired by Bertelsmann the publishing/broadcasting group. This is much more common in Europe. The deal was for stock. So why would an already exited player onsell and for stock? Likely CPMs guarantees on deals were under pressure from ITP and fearing a more competitive… Continue reading

Ben Young
Ben Young
March 1, 2019

How Brands in the Food & Drink Industry Can Create Engagement on Social Media

Nudge has previously made research papers in order to help brands and publishers to understand how we can analyse and measure native ads. Within the food and drink industry, weโ€™ve made a few findings on what type of content that works better than others and why. One conclusion is that Pinterest is a social media platform that attracts and engages people whom are searching for recipes and inspiration online. Below, weโ€™ve listed a few companies in… Continue reading

Amanda-Anna-Caroline
Amanda-Anna-Caroline
March 2, 2016