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Tag: ppc

Does Google even need us?

What happens when Google doesn’t need you anymore? It’s still a ways away but it kind of is the trajectory. The same way Uber was considering a world without drivers, Google is moving towards a world without click out search… Continue reading

Ben Young
Ben Young
March 26, 2021

Guide to Content Retargeting

Content retargeting is serving content ads to people who have already read your content. It’s a new tool in the content marketers toolkit and allows you to manage your content funnel a lot more effectively. Matching content to the buyers journey. For example: Someone reads your thought leadership piece. You then retarget a summary of your industry research. For those that read that research you retarget some of your latest case studies or customer interviews. The intention being to shift someone closer… Continue reading

Ben Young
Ben Young
March 10, 2016

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