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We feature the best content each week in our newsletter, here is a recent selection of some branded content. Feel free to also review our best of 2021 & 2020, with those pieces having links to further back. If you’re confused by the blurred lines between native advertising vs branded content, here’s an overview. To measure and get insight from your branded content use Nudge. Branded Content for TasteMade in partnership… Continue reading
You’re looking for the best native advertising examples, under the IAB native ad guidelines, there are six main types: Infeed units, ads designed to fit in the flow of content, i.e. Facebook promoted post. Paid search units, ads designed to look similar to search results, i.e. Google Adwords. Recommendation units, ads that look like content links under an article, i.e. OutBrain. Promoted listings, ads (often on ecommerce sites) with promoted views. In-Ad, hard to describe. Custom/Can’t be contained, custom ads… Continue reading
