Home BreadcrumbBlog Breadcrumb Tag: measure paid content

Tag: measure paid content

A guide to Content Marketing Analytics

Marketers say many of the tools they’ve been using are older, clunky, hard to use or keep on top of, hard to configure and get fidelity. This post explores what you likely need to think about in a content marketing analytics platform. This post includes: How do you use analytics to measure the success of content marketing?What are the different types of content analytics?What considerations do you need to make when selecting content marketing analytics?… Continue reading

Ben Young
Ben Young
August 5, 2021
The Nudge Dashboard
The Nudge Dashboard

Nudge, a content marketing analytics & attribution dashboard

Nudge at its core is a marketing analytics platform to give you more visibility into what is performing. Because content has become the cornerstones or backbone of marketing today, that is where we have focused. And each year it continues to change. As we do too. As company or culture, we are very pragmatic, work within the constraints we as marketers have, to help deliver the best clarity. Then leverage technology to generate smarter insights. An example is our Insights… Continue reading

Ben Young
Ben Young
December 11, 2019

How to track & measure paid content with Nudge

So, you’re probably looking for a solution, that goes above and beyond what your core analytics suite has offered, to track and measure your sponsored content. And this is exactly what Nudge has built, a purpose built toolkit for tracking, measuring and optimizing your paid [native] content. Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a… Continue reading

Ben Young
Ben Young
December 8, 2015