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Tag: marketing measurement

How to track marketing metrics

This is a little bit of an oxymoron, your provider of marketing metrics should do the tracking for you too. But how you track your marketing metrics is often by installing some additional code snippet, that enables the metrics provider…

Ben Young
Ben Young
January 17, 2020

Guide to content attribution

Content attribution is the holy grail of content marketing and native advertising. Being able to demonstrate business outcomes from content is the ultimate proof point. And to be fair, it’s something that I (as the CEO) held back on at…

Ben Young
Ben Young
September 5, 2017

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